Animated explainer
The short explainer people actually watch.
WOMO makes the 15 to 30 second explainer: one idea, the product shown, a voice-over that says what it does, music and sound, in 16:9, 9:16, 1:1 and 4:5. Describe your product in one sentence; the film is usually ready in 20 to 45 minutes, and it is $49 if you keep it. For a two-minute tutorial or a product walkthrough, a studio or a screen recording is the better tool.
- Watch it before you pay
- $49 a film
- 16:9, 9:16, 1:1, 4:5
- No account
Why short wins
It gets watched
On homepages, in ads and on social, most people decide in the first few seconds. A 20-second film is seen to the end; a two-minute one usually isn't.
One idea
A short explainer carries one promise and one picture of it, so people remember what you do.
Everywhere at once
The same film works in the hero of your site, in a launch post and as an ad, in each format.
Cheap to redo
When the product changes, make a new one. At $49, an explainer stops being a once-a-year project.
A 30-second explainer, in four beats
- 01
The problem, in one image
What people struggle with, shown rather than said.
- 02
The turn
Your product appears as the answer.
- 03
How it works, once
The one thing it does, shown working.
- 04
The name and the next step
Who you are and where to go.
Made with WOMO
Explainer options, side by side
| WOMO | Template tools | Explainer studio | |
|---|---|---|---|
| What you get | A finished film conceived for your product | Your text in a stock template | A custom film |
| Length | 15–30 s | Any | Usually 60–120 s |
| Voice, music, sound | Included, made for the film | Stock music, text-to-speech | Included |
| Typical price | $49, after watching | A monthly plan | $2,000–10,000 |
| Time | 20–45 minutes | Hours of your own editing | 2–6 weeks |
Studio prices are typical public ranges from agency pricing guides, checked November 2026.
Questions
How long should an explainer video be?
For a homepage, an ad or social media, 15 to 30 seconds: enough for one idea and a call to action. Longer explainers suit sales calls and help centres.
How much does an animated explainer video cost?
Explainer studios typically charge $2,000 to $10,000 for 60 to 90 seconds and take two to six weeks. WOMO charges $49 for a 15 to 30 second film.
Can WOMO make a two-minute explainer?
No. WOMO films are usually 15 to 30 seconds. For a long explainer or a product walkthrough, use a studio or a screen recording.