Work · DTC product ad
Kōyo, a 15-second Instagram ad
A 15-second product ad for a cold-brew concentrate, made by WOMO from one sentence: a 3D jar on a dial, where every quarter turn performs one step of the recipe.
- The brief
- “A 15-second Instagram ad for Kōyo, our cold-brew coffee concentrate: one spoonful, ice, water, done.”
- The idea
- The label is the recipe, and the dial builds the drink. The jar sits on a turntable marked 1 to 4; each click of a quarter turn performs one step (one spoonful, ice, water, done) until the drink is made.
- Made for
- A product ad for Instagram, TikTok and Meta feeds.
- Length
- 15 s · 16:9 master, also in 9:16, 1:1 and 4:5
- Made by
- WOMO, from the brief above, in 24 minutes. Kōyo is a fictional brand made for this example.